Babywearing has become more fashionable, compared to 10, 20, 30 years ago. Why is that so controversial? Many mainstream parents are trying it, because they perceive it as the hot new thing. What was wrong with Motrin acknowledging that? Do you only want to believe that parents babywear because they are True Believers in babywearing? That’s not true.

“What’s next, Motrin for the pain and inconvience of breast feeding? Get a grip Motrin!”

If a nipple cream advertises itself as a solution for the pain associated with breastfeeding, do they need to get a grip too? Seems to me Motrin just played back what they hear in focus groups. Babywearing is the new thing (our mothers didn’t do it), and supposedly it’s better (though our moms put us in strollers and we turned out ok), and it seems like a good enough idea, but boy, it sure hurts at times. What’s the lack of truth in that?

Is it that babywearing “shouldn’t” hurt? By the same token, nipple creams shouldn’t exist, since nursing “shouldn’t” hurt.

Or is it that the tonality in the ad didn’t revere babywearing as the greatest thing on earth? Well, that’s the point of view that the target of mainstream moms holds, so there is no reason Motrin shouldn’t reflect that. It’s the crunchy moms, who aren’t Motrin’s target, who took offense. Funny how the crunchy moms don’t take offense to nipple creams positioning themselves as solutions to nursing pain. That’s, uh, different.