I just received an email from Kathy Widmer, Vice President of Marketing for McNeil Consumer Healthcare, responding to the feedback I left on Motrin’s website last night. Here it is: Dear Amy – I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters. We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms knowRead More →

The blogosphere and Twitterverse are all a buzz with Motrin’s condescending ad regarding babywearing moms. If you missed the hullabaloo, you can read my post from yesterday about it. Moms might be wondering, apart from spreading the word about this (which we’ve already done an awesome job of) and contacting Motrin, what else can we do? According to 2005 Wow! Quick Facts Book —United States Census Bureau: As women, we control 80% of our household spending and even more relevant in this case, women buy 75 percent of all over-the-counter medications. Here’s my suggestion, you can start by boycotting Motrin, but before you reach forRead More →