Moms might be wondering, apart from spreading the word about this (which we’ve already done an awesome job of) and contacting Motrin, what else can we do?
According to 2005 Wow! Quick Facts Book â€”United States Census Bureau: As women, we control 80% of our household spending and even more relevant in this case, women buy 75 percent of all over-the-counter medications.
Here’s my suggestion, you can start by boycotting Motrin, but before you reach for a bottle of Tylenol instead, read on. Johnson & Johnson owns both Motrin AND Tylenol, so if you truly want to boycott them, you need to avoid both. My suggestion is to buy GENERIC. I use generic Ibuprofen for my migraines and it works just as well as a name brand…and it’s cheaper! Saving a few dollars here and there is something everyone can appreciate in the current economy. If you buy generic, READ THE LABEL. It’s possible that a generic drug could be made by the same company that makes the name brand, but the only way to verify that is to read the fine print. I just checked my bottle of “Wal-Profen” and it says right on there, “This product is not manufactured or distributed by Wyeth Consumer Healthcare, owner of the registered trademark Advil Tablets. Distributed by Walgreen Co.”
Another alternative is buying Advil (which is also Ibuprofen), although then you won’t likely save any money. I just did a quick check of Advil’s site and although they definitely target moms in their advertising, they say Advil can be used for “Backache from carrying the baby,” which is arguably different than backache from wearing the baby, which Motrin espouses.
Motrin didn’t do their research before they ran this ad, but we will do ours and we will vote with our dollars.
Edited to add: I received a few comments from women who suggested contacting your local and national media outlets as well. I think that’s good advice and I encourage you to do that. Let’s spread the word further and hopefully affect some change in the way companies market to moms.
Update - Motrin responds and removes online ad: Motrin’s email response to the onslaught of complaints over the babywearing ad. In light of Motrin’s quick response and ad removal, I’m no longer advocating for an all-out boycott. If individuals choose to do so, fine, (and I’ll keep buying generic meds) but I’m not trying to organize a boycott at this time.