Whether you thought the Motrin ad was off the mark or not, I think it’s safe to say that what happened on Twitter on Nov. 15 and 16 was unprecedented. A group of moms who were collectively offended by a condescending, patronizing and poorly thought out ad that made false statements about babywearing banded together in a very short amount of time resulting in Motrin pulling their ad and issuing an apology. Contrary to what some may believe, it’s not just been the mommy bloggers who are writing about this (though many are). It’s numerous tech, marketing, advertising and social media bloggers too. Some ofRead More →