The fact that someone who is apparently a rabid “babywearing” advocate (I never even knew that was a term) posted to an online group about how the ad “bash(es) babywearing” and got a bunch of moms all stirred up about it is amazing to me, especially since the ad did no such thing. It didn’t say babywearing was bad or good. It merely said some people wear their babies, gave some reasons why they might make that decision (fashion, bonding, hands-free carrying), that some find it painful, and for those that do, try some Motrin. Now I know I don’t have breasts, so I’m clearly unqualified to speak on the subject, but as a babywearing Dad, this ad made perfect sense.

I think lovemykidstoo is on the right track here. IMO, this is politically correctness run amok. It makes me sad that we have bow to the wishes of every little niche group that might get offended over any perceived slight, no matter what anyone else might think.