A new ad campaign is running in Brazil asking people to “Go Green – Go in the Shower” – urinate in the shower to conserve water.
Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes.
The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.
SOS spokeswoman Adriana Kfouri said Tuesday that the ad is “a way to be playful about a serious subject.”
The spot features cartoon drawings of people from all walks of life — a trapeze artist, a basketball player, even an alien — urinating in the shower.
Narrated by children’s voices, the ad ends with: “Pee in the shower! Save the Atlantic rainforest!”
What do you think? Do you/would you pee in the shower? I’ll fess up and admit to doing it myself from time to time. I really don’t see what the big deal is.
Hat tip to my cousin Rebecca for posting this video on Facebook, where I discovered it.
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