Comments on: Did we learn anything from the Nestle Family Twitter-storm?

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By: The Twitter #hashtag Tango: Dance at Your Own Risk | Green and Clean Mom ™

The Twitter #hashtag Tango: Dance at Your Own Risk | Green and Clean Mom ™ — Thu, 09 Dec 2010 13:55:14 +0000

[...] The #Nestlefamily twitter/blogger firestorm amply illustrates that both the company as well as the blogger who decides to attend an event face risks. In the case of the Nestle incident, Nestle said it was just beginning to enter the social media scene and inviting bloggers to engage with it was the first step. I get that (I’m not commenting on any Nestle family history or the boycott) but a company taking a first step should not jump into the deep water not knowing how to swim. Obviously, such a company can quickly drown as Nestle did, and the poor bloggers felt like they needed to be life guards. While one blogger calls the hashtag created for the Nestle family event as hijacked others wonder why Nestle wasn’t more responsible. Given Nestle’s history, if bloggers tweet that Nestle is wonderful and doing great things on a public space then shouldn’t reactions be expected? It all gets very messy but there is lots that can be learned. [...]

By: Crunchy Domestic Goddess » Raising Awareness about Nestle’s Unethical Business Practices

Fri, 13 Aug 2010 16:40:00 +0000

[...] last. I wrote about the company when I first learned about the Nestle boycott. And again when the Nestle Family Twitter-storm took place in 2009. I wrote about Nestle when I compiled an updated list of all of the many, many [...]

By: The BlogHer ‘10 / Nestle sponsorship dilemma | Crunchy Domestic Goddess

Tue, 08 Jun 2010 05:19:39 +0000

[...] unethical business and marketing practices, join the Nestle boycott, read about the infamous #Nestlefamily Twitter-storm of 2009, [...]

By: Greenpeace Facebook row isn’t first Nestle social media battle | Contently Managed - Digital PR, Social Media, Traditional PR Solutions and Strategy

Fri, 19 Mar 2010 16:50:58 +0000

[...] Turns out the stooshie over Nestle and Facebook manners isn’t the first time Nestle has found itself in social media hot water. Crunchy Domestic Goddess points out that there were issues last year as well when Nestle organised a…. [...]