Mary Martinez speaks about the Target breastfeeding incident

Earlier this week I wrote about the police being called on a breastfeeding mom in a Michigan Target store. Mary Martinez and her husband Jose were shopping in a Harper Woods, Mich., Target store, where Mary was nursing her 4-week-old baby girl in the electronics section. They were told by a Target security guard that breastfeeding in public is “against the law” and told they had to leave. When they disputed it, the police were called. The couple and baby eventually left, feeling embarrassed.

Mary has since kindly told me a little more of what happened this past Sunday. She addressed the concern that some raised that she was not being “discreet” and gave an update regarding her correspondence with the Target corporate office.

I was very discreet. She’s my 3rd child and I breastfed the other 2 until they were 2, I know how to be discreet. LOL If you can watch the news clip, I was nursing then and I imagine that’s as much skin as I showed in the store…none.

I spoke with [Target] corporate yesterday [Dec. 2]. I received an apology and admission of wrong doing, and that no one complained.  I want an amended press release, removing the part that reads that anything escalated and that they were concerned about the safety of their other customers. …Until then, this story is to be continued.

(You can view the video at Fox 2 News.)

Mary also added that she’d like to tell me more about what happened, but she’s been going through a “rough time” lately and is “really tired right now.” I can only imagine. She’s four weeks postpartum, has two older children and is dealing with all of this Target stuff on top of it.

She said that she hasn’t yet contacted FirstRight (a site where they collect information to determine how best to support a mother who has experienced discrimination due to breastfeeding), but she plans on it.

I sent my own letter to Target, copying and pasting what I had written on my blog as well as adding “I like Target. I want to continue to shop there, but I want to see more support for breastfeeding moms and children and I believe an apology from the company to Mary Martinez for discriminating against her and her child is in order. Please make sure employees are properly trained on the laws regarding breastfeeding. It is not a crime. Thank you for your time.”
I received this form letter response from guest.relations@target.com:

Dear Amy Gates,

Thanks for asking us about breastfeeding in our stores. As a family-oriented retailer, Target has a long-standing practice that supports breastfeeding in our stores.

We want everyone to feel comfortable shopping at Target. Guests who choose to breastfeed in public areas of the store are welcome to do so without being made to feel uncomfortable. Additionally, we support the use of fitting rooms for women who wish to breastfeed their babies, even if others are waiting to use the fitting rooms.

We strive to provide a distraction-free environment for all our guests, including nursing moms. We regret the incident in our store and will continue to provide a shopping environment that respects the needs of all guests, including nursing mothers.

At Target, we work hard to provide you with an enjoyable shopping experience. If you ever have concerns during your visit, please visit the Guest Service Desk and ask to speak to the Guest Service Team Leader. They’ll make every attempt to resolve the issue while you’re in the store.

We appreciate the opportunity to share this information with you.

Sincerely,

Matthew
Target Guest Relations
www.target.com
(800) 440-0680

[THREAD ID:1-78AVUL]

It sounds like lip service to me. When I read, “We regret the incident in our store and will continue to provide a shopping environment that respects the needs of all guests, including nursing mothers.” it sounds to me like they are sorry they are getting negative press as a result of the incident, not that they are sorry that an employee discriminated against a shopper and that the police were called. Not that they are sorry for the grief they have caused the Martinez family.

I’m not calling for a boycott of Target. I think that is extreme for this situation. However, I am not sure when I will be shopping there again. I will be watching this case to see how it all pans out. I’d like to see them resolve this well. I think they should have apologized from the get-go and not released the statement about being concerned for the safety of their guests. I’ve never seen a breastfeeding mom and baby pose a safety issue. Most moms simply want to take care of the needs of their baby and go about their business.

I want to address more concerns/issues that were raised in the comments section of my first post, but will save that for another post, another day.

Mary, please know that there are many of us who fully support you. I hope that because of the attention drawn to your situation, it will prevent another mother and child from being discriminated against in the future. As it is House Bill 5515 in Michigan – which would grant to a woman the right to breastfeed in a public place and prohibit practices that would discriminate against the woman because she was breastfeeding a child – passed out of committee on a vote of 11 to 2 after the hearing on Dec. 2. (Thanks to Angela White for this good news update!) As Angela told me, “The committee members did know about the Target incident so while it was terribly unfortunate, the timing just might have helped push forward that important legislation!”

The breastfeeding discrimination might not end overnight, but we are making headway and going in the right direction. :)

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