Chocolate Toddler Formula – What’s Wrong With This Picture?

When I first saw a link to Food Politics’ blog about chocolate toddler formula I thought it was a joke. Yes, I’d heard that formula companies make formula for toddlers as well as infants, but chocolate-flavored?? Seriously?! Yes, seriously. Mead-Johnson’s new Enfagrow Premium Chocolate Toddler Formula with “natural and artificial flavors” is on the market for toddlers age 12 to 36 months. Apparently it’s not enough that we load our elementary school-aged kids full of sugar in the form of chocolate milk. What we really need to do is get them hooked on sugar while they’re young – really young – like 12 months old. I wonder what Jamie Oliver would have to say about this?

Enfamil describes the NEW Enfagrow™ PREMIUM™ Chocolate as follows:

A delicious new flavor for toddlers 12 months and older – with prebiotics for digestive health!

As your child grows from an infant to a toddler, he’s probably becoming pickier about what he eats. Now more than ever, ensuring that he gets complete nutrition can be a challenge.

That’s why we created new Enfagrow PREMIUM Chocolate with Triple Health Guard™. With more nutrition than milk, Omega-3 DHA, prebiotics, and a great tasting chocolate flavor he’ll love, you can help be sure he’s getting the nutrition he still needs even after he outgrows infant formula.

The chocolate formula sells for $19.99 (for 18 servings) at Safeway in Colorado, but is currently on sale for $16.99. (What a steal!) Yes, I went into the store to check it out for myself (and snap some pictures of the nutrition information). I was tempted to buy a can for the sake of research, but I just couldn’t justify giving Enfamil my money, not even in the name of investigative journalism. For the record, they also make a vanilla flavored formula in case your toddler isn’t into chocolate.

Marion Nestle lists the main ingredients in her post Chocolate toddler formula?

Here’s the list of ingredients for everything present at a level of 2% or more:

  • Whole milk
  • Nonfat milk
  • Sugar
  • Cocoa
  • Galactooligosaccharides (prebiotic fiber)
  • High oleic sunflower oil
  • Maltodextrin

Nestle also states that, “Mead-Johnson representatives explained that Enfagrow is not meant as an infant formula. It is meant as a dietary supplement for toddlers aged 12 to 36 months.” Yet, as she points out, it’s called “FORMULA” and it has a Nutrition Facts label, not a Supplement Facts label. Hmmm.

Green Mom in the Burbs had this to say: “Gross. I mean, this is just…gross. No, not the KFC Double Down, though that’s pretty disgusting too… I’m talking about this: Chocolate formula for toddlers. Gross. And I thought trying to get chocolate and strawberry flavored milk out of school cafeterias was important. This is just…wow. I’m not sure even Jamie Oliver can save us.”

Cate Nelson from Eco Childs Play calls Enfagrow Chocolate Toddler Formula the “Gag Me Product of the Week” and said, “There are serious problems with this product. First off, why do toddlers, even those who are no longer breastfed, need an infant formula? Is “baby” not getting proper nutrition? And if so, how in the world is a chocolate-flavored formula going to solve this problem?”

Kiera Butler who writes at Mother Jones explains a bit about toddler formula. “So what is toddler formula, anyway? Nutritionally, the unflavored version is pretty similar to whole milk, except with more calcium and phosphorous. There seems to be a consensus that after age one, kids don’t really need formula at all, as long as they have a healthy solid-foods diet and are getting plenty of calcium.”

Danielle, who blogs at Momotics said she was shocked by some of the comments she read on CafeMom about the chocolate toddler formula. One comment read, “What’s the big deal? Kids extended breastfeed.” Danielle responded, “AHHH! There is NO comparison between a chocolate formula for toddlers and a mothers breast milk. They aren’t even on the same page, or in the same book!”

She also wants to know “why are we going to encourage our children into unhealthy eating habits by providing them with a tasty chocolatey treat? In a country with obesity rates in our children growing, it seems like simple and unknowing choices like this as children could lead our kids into serious risky eating habits as adults.”

Danielle adds, “I think the biggest realization this all brought me to today is that Jamie Oliver is right, there is such a huge issue with food, eating, nutrition, and our parents today that we need to seriously take a look at in our country. There is a problem, and the comments that the parents on CafeMom brought to the table did nothing but prove that parents are grossly un- and undereducated on what we should and should not be giving our children.”

Annie from PhD in Parenting points out that because of breastfeeding, her babies got all sorts of great flavors through her breastmilk without having to actually eat artificial flavoring.

JennyLou is concerned about the potential health problems as well. “Our obesity rates continue to climb. More kids are now obese than ever before. Kids don’t know what vegetables are. Kids won’t eat vegetables. Kids are drinking juice, soda, etc. out of baby bottles and then sippy cups. And now, enter chocolate formula. What a recipe for disaster.”

Christina who blogs at A Mommy Story wonders about the possible caffeine levels in the cocoa used in the formula.

All in all, I have to say this product scares the heck out of me. I understand that some children need extra calories and may even live on a entirely liquid diet and there could potentially be a need for this (though I’m guessing there are healthier alternatives), but having a product like this available to the masses seems like a bad, bad idea. Our kids already have the deck stacked against them when it comes to nutrition in this country, why make it any worse?

Nestle ended her post saying, “Next: let’s genetically modify moms to produce chocolate breast milk!” And Abbie, who blogs at Farmer’s Daughter responded, “I’m snacking on some chocolate right now and nursing my son. Funny coincidence. That’s as close as he’s going to get to chocolate milk for a long time.” Rightfully so.

Edited on 6/9/10 to add: FOX News reports Controversial Chocolate-Flavored Baby Formula Ends Production

Cross-posted on BlogHer

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Equal Exchange Fair Trade gift basket review & giveaway

This giveaway has ended. Congratulations to winner Denise!

It’s the holiday season and I want to share a few green products with you here on my blog. And someone will also have the opportunity to try them all out first-hand!

The first product I had the opportunity to sample is a gift basket from Equal Exchange. This Fair Trade Mixer Gift Basket includes a variety of Equal Exchange products (all are organic except for the pecans and all are fairly traded) – three kinds of chocolate bars, coffee, almonds, pecans and hot chocolate mix – in a beautiful fairly traded kaisa grass basket imported by Ten Thousand Villages from Dhaka Handicrafts, a non-profit that works to improve the lives of children and rural families in Bangladesh. It’s a great holiday gift idea – one that truly gives back – and it’s really tasty! I’ve been munching on the chocolate and almonds and drinking the hot chocolate and all have been excellent. I don’t know about you, but when I eat food that is fairly traded, it just seems to taste better and certainly makes me feel better about eating it. :) To learn more about fair trade, visit the Fair Trade FAQ.

This gift basket is on sale through today, Dec. 15.

Equal Exchange has several other fair trade gifts that support small-scale farmers, ranging from $27-$75, including many that are on sale through today (Dec. 15). If you order online, you can get 10% off your order and receive free shipping on orders over $75. Use coupon code: giftme10 during checkout. Coupon expires 12/31/09.

Win It!

One uber lucky Crunchy Domestic Goddess reader is going to win a Fair Trade Mixer Gift Basket of her/his own! You can re-gift it or keep it all for yourself. It’s totally up to you. :)

To be eligible to win, you must live in the contingent United States only.

To enter: leave a comment stating one product from Equal Exchange that you would like to try.

  • For an additional entry, blog about this giveaway and leave another comment with the URL of your blog post.
  • For another additional entry, Tweet about this giveaway (and include @crunchygoddess as well as a link to this post in your tweet) and leave another comment here with a link to your tweet.

All Equal Exchange shipments are sent via United Parcel Service (UPS). Orders will be shipped within the contingent United States only. Equal Exchange does not ship to PO/APO/FPO’s, American Samoa, Guam, Mariana Islands, Puerto Rico, or Virgin Islands.

The deadline to enter the giveaway is noon (Mountain Time) on Saturday, Dec. 19. The winner will be selected using Random and notified via email, so please be sure you leave a valid email address. Thank you and good luck!

Disclosure: I received the Equal Exchange Fair Trade Mixer gift basket in exchange for posting a review and giveaway on my blog.

A few more green products will be reviewed and given away in the days ahead. :)

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The updated Nestle product boycott list

As promised, here is the updated Nestlé product list (current as of Oct. 7, 2009). The information below came from Nestlé USA product list, Corporate Watch, Gerber and Nestlé Brands.

Photo courtesy David Boyle
Photo courtesy David Boyle

Unfortunately, because Nestlé owns such a large number of products and I am only one person, I am finding it impossible to make this list complete. If you run across something that you know Nestlé makes that is not on this list, please leave me a comment so I can add it. Also, when in doubt, read the label, look for the Nestlé name in the fine print. Thanks!

Don’t know what the Nestle boycott is all about? Educate yourself. Check out my post, Annie’s (PhDinParenting’s) post and Best for Babies’ Anthology of Activist Blogs & Twitter Names. Remember, knowledge is power.

THE NESTLE BOYCOTT LIST

Candy and Chocolate:
Baby Ruth
Bit-O-Honey
Butterfinger
Carlos V (“the authentic Mexican chocolate bar”)
Chunky
Gobstoppers
Goobers
Laffy Taffy
Lik-M-Aid Fun Dip
Nerds
Nestle Abuelita chocolate
Nestle Crunch
Nips
Oh Henry!
Oompas
Pixy Stix
Raisinets
Runts
Sno-Caps
Spree
Sweettarts
Wonka
100 Grand

Frozen Foods:
Lean Cuisine (frozen meals)
Lean Pockets (sandwiches)
Hot Pockets (sandwiches)
Stouffer’s (frozen meals)

Baking:
La Lechera (sweetened condensed milk)
Libby’s Pumpkin
Nestle Tollhouse Morsels and baking ingredients

Ice Cream:
Dreyer’s (ice creams, frozen yogurts, frozen fruit bars, sherbets)
Edy’s (ice creams, frozen yogurts and sherbets)
Häagen-Dazs (ice cream, frozen yogurt, sorbet, bars)
Nestle Delicias
Nestle Drumstick
Nestle Push-Ups
The Skinny Cow (ice cream treats)

Pet food:
Alpo
Beneful
Cat Chow
Dog Chow
Fancy Feast
Felix
Friskies
Frosty Paws (dog ice cream treats)
Gourmet
One
Pro Plan

Beverages:

Coffee-Mate
Jamba (bottled smoothies and juices)
Milo Powdered Beverage and Ready-to-Drink
Nescafé
Nescafé Café con Leche
Nescafe Clasico (soluble coffees from Mexico)
Nescafe Dolce Gusto
Nesquik
Nestea
Nestle Juicy Juice 100% fruit juices
Nestle Carnation Malted Milk
Nestle Carnation Milks (instant breakfast)
Nestle Hot Cocoa Mix
Nestle Milk Chocolate
Nestle Nido (powdered milk for kids)
Ovaltine
Taster’s Choice Instant Coffee

Specialty items:

Buitoni (pasta, sauce, shredded cheeses)
Maggi Seasonings
Maggi Taste of Asia

Infant Formula:
Nestle Good Start
Gerber Pure Water (for mixing with formula)

Baby Foods:
Cerelac
Gerber (cereals, juice, 1st Foods, 2nd Foods, 3rd Foods, etc.)
Gerber Graduates (snacks, meal options, side dishes, beverages, Preschooler meals/snacks, etc.)
Mucilon
NaturNes
Nestum

Accessories:
Gerber – cups, diaper pins, pacifiers, bowls, spoons, outlet plugs, thermometers, tooth and gum cleanser, bottles (all of these are made by Gerber)

Breastfeeding supplies:
Gerber Seal ‘N Go breast milk storage bags, bottles, nipples, nursing pads, Breast Therapy warm or cool relief packs, Breast Therapy gentle moisturizing balm (all of these are made by Gerber)

Bottled Water:
Arrowhead
Deer Park
Gerber Pure Water
Perrier
Poland Spring
Pure Life
S. Pellegrino
Vittel

Breakfast Cereals:
see joint ventures below

Performance Nutrition:
PowerBar
Boost

Miscellaneous:
Jenny Craig

Joint Ventures (in which Nestle is partnered with another company):
Nestlé SA has several joint ventures. These are some of the larger ones:

Beverage Partners Worldwide, formed in 2001, is a joint venture between the Coca-Cola Company and Nestlé S.A. It concentrates on tapping markets in the beverage sectors, particularly ready-to-drink coffee and teas, such as Nestea.

Cereal Partners Worldwide is a joint venture between Nestlé and General Mills. From what I understand, in the USA, the cereals are made by General Mills. In the UK, they are made by Nestle.

Laboratories Innéov is a joint venture between Nestlé and L’Oréal, formed in 2002. Cosmetics included in are:
L’Oreal
Maybelline
Garnier
Lancome

Dairy Partners Americas is a 50/50 partnership between New Zealand dairy multinational, Fonterra and Nestlé and was established in January 2003. The alliance now operates joint ventures in Argentina, Brazil, Venezuela, Ecuador and Colombia.

Other Nestle Boycotts:

If committing to a total Nestle boycott is too overwhelming, you might want to consider joining a week-long Nestle boycott. Baby Milk Action is hosting one for the week of Oct. 26 to Nov. 1, 2009.

Also, Danielle Friedland of Celebrity Baby Blog fame is hosting a #BooNestle Halloween candy boycott.

Whether you decide to join the boycott completely, the week-long boycott, the Halloween candy boycott or just a partial list boycott, I’d love it if you’d leave a comment and let me know. Thank you.

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